{"id":4996,"date":"2019-04-01T16:26:05","date_gmt":"2019-04-01T14:26:05","guid":{"rendered":"https:\/\/www.waitala.com\/?p=4996"},"modified":"2019-05-01T12:35:20","modified_gmt":"2019-05-01T10:35:20","slug":"5-conclusions-congres-comuness-comunicacio-ess","status":"publish","type":"post","link":"https:\/\/www.waitala.com\/ca\/5-conclusions-congres-comuness-comunicacio-ess\/","title":{"rendered":"5 conclusions del congr\u00e8s Comun_ESS de comunicaci\u00f3 a la ESS"},"content":{"rendered":"\t\t
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5 conclusions del congr\u00e9s Comun_ESS
de comunicaci\u00f3 en la ESS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Aix\u00f2 \u00e9s el que vam viure durant el congr\u00e9s
i les 5 conclusions que ens emportem<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Fa uns dies vam assistir al #Comun_ESS<\/a>\u00a0, l’III Congr\u00e9s sobre comunicaci\u00f3 per a l’economia social i solid\u00e0ria, organitzat per la Xes,\u00a0Xarxa d\u2019Economia Solid\u00e0ria de Catalunya<\/a>\u00a0i Reas Xarxa de Xarxes<\/a>. En aquest article t’expliquem\u00a0com ho vam viure, i quins s\u00f3n les 5 conclusions que extraiem de la trobada.<\/span><\/p>

El congr\u00e9s va arrencar amb energia i molts riures, amb la intervenci\u00f3 de\u00a0Dolors Boatella<\/a>\u00a0i\u00a0Felipe G. Gil<\/a>,\u00a0 sobre com comunicar des de l’humor.<\/p>

La seva proposta consisteix a fer servir el sentit de l’humor en les nostres comunicacions professionals,i utilitzar els \u201cmemes\u201d per fer guerrilla i provocar el canvi.<\/p>

Entre molts altres, ens van mostrar publicacions de Desatranques Ja\u00e9n<\/a>\u00a0com a exemple d’una comunicaci\u00f3 corporativa realitzada des de l’humor, que ha aconseguit trencar barreres.<\/p>

De la xerrada concloem que el llenguatge de l’humor \u00e9s tan universal que es torna incontrolable al poder, i per tant, \u00e9s\u00a0una bona eina per no caure en el paternalisme, per riure’t una mica de tu mateixa i d’extrapolar aquests riures als teus clients i a la teva audi\u00e8ncia.\u00a0<\/span>I el millor, \u00e9s que funciona molt b\u00e9.<\/p>

Ens va semblar un cam\u00ed impactant: El riure t\u00e9 la capacitat de viralizar un missatge que et resulti important difondre.<\/h5>

Com aquesta idea est\u00e0 alineada amb la nostra visi\u00f3 i els nostres valors, ja estem pensant en com donar m\u00e9s pres\u00e8ncia al sentit de l’humor a Waitala.<\/p>

Tamb\u00e9 vam compartir, de la m\u00e0 d’Isidro Jim\u00e9nez de ConsumeHastaMorir<\/a>, que \u00e9s necessari treballar millor les habilitats comunicatives i crear un tipus i un estil propi de comunicaci\u00f3.\u00a0I que l’endog\u00e0mia comunicativa \u00e9s un estat natural en l’economia social i solid\u00e0ria, per\u00f2 que hem de sortir d’aquesta endog\u00e0mia, per arribar a un p\u00fablic m\u00e9s ampli.\u00a0<\/span>Aqu\u00ed es va crear un debat, que va donar bastant de si, per\u00f2 que ens va deixar una mica inquietes i curioses, al no oferir propostes de soluci\u00f3 efectives (que \u00e9s el que hagu\u00e9ssim esperat).<\/p>

Ens va encantar la intervenci\u00f3 de la Marta, de La Clara Comunicaci\u00f3<\/a>, que va parlar, de forma molt espont\u00e0nia, directa i irreverent de com comunicar amb un llenguatge inclusiu, sense por a dir les coses tal com s\u00f3n, i \u00a0que reflecteixi com som en realitat, fins i tot donant-li una oportunitat a la raresa.<\/p>

I despr\u00e9s, ens va tocar el torn a nosaltres per intervenir com a ponents, per explicar el nostre projecte sobre els Icones per a la diversitat<\/a>, que tant ens agrada (i sembla ser que a l’audi\u00e8ncia tamb\u00e9) perqu\u00e8 d\u00f3na molt joc per comunicar des d’una altra perspectiva. Aqu\u00ed pots veure la nostra intervenci\u00f3:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Com has vist en el v\u00eddeo, nosaltres pensem que no hi ha una sola forma de fer comunicaci\u00f3 en l’economia social i solid\u00e0ria, i que de fet\u00a0cada capa de la ceba necessita un enfocament diferent, des dels nuclis m\u00e9s radicals fins als m\u00e9s populars (ull: populars de poble!).<\/span>
\nI aqu\u00ed estem, treballant per poder introduir altres maneres d’expressar-se, m\u00e9s amables, m\u00e9s fresques, m\u00e9s inclusives, m\u00e9s diverses i, en definitiva, m\u00e9s humanes.<\/p>\n

No ho fem des del radicalisme ni des de la reivindicaci\u00f3 extrems, perqu\u00e8 aquest no \u00e9s el nostre lloc, i estem conven\u00e7udes que d’aquesta forma podem\u00a0arribar a un p\u00fablic que est\u00e0 inc\u00f2mode en les capes m\u00e9s externes de l’economia capitalista, per\u00f2 que no sap com apropar-se a altres tipus d’economia.<\/span><\/p>\n

Des de Waitala, volem contribuir a aquest acostament, arribar a aquestes persones, perqu\u00e8 a la vista est\u00e0 que cada vegada s\u00f3n m\u00e9s les que tenen en compte els seus valors per emprendre o per incorporar-los als seus projectes i que s\u00f3n conscients que existeixen altres formes de fer les coses. Nosaltres ajudem a donar forma i veu a tots aquests projectes.<\/p>\n

CONCLUSIONS:<\/h3>\n

Aquestes s\u00f3n les conclusions que traiem del nostre pas pel congr\u00e9s:<\/p>\n

    \n
  1. Si fas riure amb el teu missatge, \u00e9s m\u00e9s probable que es viralitzi i augmenti el seu impacte.<\/li>\n
  2. L’endog\u00e0mia comunicativa existeix, i existir\u00e0. El repte est\u00e0 en no permetre que sigui l’estil dominant de comunicaci\u00f3 en l’economia social i solid\u00e0ria.<\/li>\n
  3. Es pot ser feminista en la comunicaci\u00f3, i des d’aquesta consci\u00e8ncia tamb\u00e9 podem provar coses rares, que potser no funcionin a la primera, o que potser ens ajudin a descobrir noves formes d’arribar al nostre p\u00fablic.<\/li>\n
  4. Si som capa\u00e7os de comunicar en un llenguatge pla i proper (que pot ser pel cam\u00ed de l’humor, i per molts altres), podem visibilizar una forma de fer economia que existeix i funciona, i que en el seu seg\u00fcent estadi necessita una bona comunicaci\u00f3 per augmentar el nombre de persones que recolzen aquesta forma de viure i treballar.<\/li>\n
  5. I PER AIX\u00d2, AQUEST DEBAT NO POT SER NOM\u00c9S COSA D’UN CAP DE SETMANA. PODEM ESTENDRE-HO PER DONAR-LI UNA CONTINU\u00cfTAT EN EL NOSTRE DIA A DIA.<\/span><\/li>\n<\/ol>\n
    Aix\u00ed que, et pregunto: Vas estar al congr\u00e9s? Creus que ens deixem alguna cosa important? NO vas ser-hi i vols donar-nos la teva opini\u00f3? Explica’ns-ho en els comentaris perqu\u00e8 puguem continuar el debat i impulsar una reflexi\u00f3.<\/h5>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    El congr\u00e9s Comun_ESS es va celebrar els dies 15, 16 i 17 de mar\u00e7. T’expliquem com ho vam viure, i sobretot amb quines 5 conclusions ens quedem amb idees per seguir aplicant-les durant l’any. SEGUIR LLEGINT >>><\/p>\n","protected":false},"author":17,"featured_media":6555,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[112,146,115,149,153,114,116,113,156],"tags":[],"class_list":["post-4996","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacio-projectes-etics","category-disseny-projectes-etics","category-economia-social-i-solidaria-projectes-amb-valors","category-formacio-projectes-etics","category-icones-per-a-la-diversitat","category-impacte-social-projectes-etics","category-projectes-amb-valors","category-valors-projectes-etics","category-videos-projectes-etics"],"yoast_head":"\n5 conclusions del congr\u00e8s Comun_ESS de comunicaci\u00f3 a la ESS | Waitala | Comunicaci\u00f3 \u00e8tica per projectes amb valors<\/title>\n<meta name=\"description\" content=\"Descobreix com s'estan utilitzant les Icones per a la diversitat. 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