{"id":2328,"date":"2018-08-16T11:06:35","date_gmt":"2018-08-16T09:06:35","guid":{"rendered":"https:\/\/www.waitala.com\/que-es-la-comunicacio-etica\/"},"modified":"2019-05-01T11:41:52","modified_gmt":"2019-05-01T09:41:52","slug":"que-es-la-comunicacio-etica","status":"publish","type":"post","link":"https:\/\/www.waitala.com\/ca\/que-es-la-comunicacio-etica\/","title":{"rendered":"Qu\u00e8 \u00e9s la Comunicaci\u00f3 \u00c8tica?"},"content":{"rendered":"\t\t
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Qu\u00e8 \u00e9s comunicaci\u00f3 \u00e8tica?<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Com ho veiem a Waitala<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"\"Una pregunta que em fan sovint \u00e9s:
<\/span>Qu\u00e8 vol dir comunicaci\u00f3 \u00e8tica?<\/span><\/p>

\u00c9s un concepte desconegut, perqu\u00e8 lamentablement la comunicaci\u00f3 \u201ctradicional\u201d no sempre es basa en l’\u00e8tica. Us explicar\u00e9 qu\u00e8 \u00e9s Comunicaci\u00f3 \u00c8tica, tal com ho entenem a Waitala. El m\u00e9s interessant \u00e9s que es tracta d’un <\/span>debat obert<\/strong>. Per tant, si tens retic\u00e8ncies, comentaris o noves idees, ens encantar\u00e0 que ens escriguis a trav\u00e9s del <\/span>formulari de contacte<\/a> perqu\u00e8 puguem considerar-ho.<\/span><\/p>

Comunicaci\u00f3 \u00e8tica s\u00f3n totes aquelles eines (disseny, comunicaci\u00f3, xarxes socials, etc.) que donen veu a projectes transformadors per fer d’aquest un m\u00f3n una mica millor. I ho fan de forma transparent, honesta i amable. En definitiva, de forma molt humana.<\/span><\/h5>
\u00a0<\/h5>

Manifest de la comunicaci\u00f3 \u00e8tica<\/h2>

1. Promou un m\u00f3n millor<\/span><\/p>

\"\"<\/span><\/h5>

La comunicaci\u00f3 \u00e8tica crea un impacte transformador ja sigui social, cultural o de sostenibilitat<\/strong>. En lloc de promoure l’augment del compte de resultats d’una empresa a qualsevol preu, posa en el centre el benestar de les persones i l’entorn<\/strong>. \u00c9s una comunicaci\u00f3 que tant pot denunciar situacions de desigualtat com promoure iniciatives amb impacte social positiu.<\/span><\/p>

2. Impulsa la vocaci\u00f3 personal<\/h3>

\"Waitala\"<\/p>

La comunicaci\u00f3 \u00e8tica recolza a projectes que neixen des de la vocaci\u00f3 i la inquietud genu\u00efna<\/strong>. Perqu\u00e8 una iniciativa \u00e8tica tingui \u00e8xit, no solament importa l’objecte social. A les persones impulsores, els ha d’importar el que fan, perqu\u00e8 respon a les seves inquietuds m\u00e9s \u00edntimes. Quin millor impuls que la voluntat aut\u00e8ntica de canviar el m\u00f3n?<\/span><\/p>

3. Treballa des dels valors<\/h3>

\"Waitala\"<\/p>

La comunicaci\u00f3 \u00e8tica exposa valors humans, compassius, solidaris i cooperatius en els seus missatges<\/strong>. No tracta de vendre fent servir missatges consumistes, egoistes, fr\u00edvols, superficials, com ho fan tantes marques del mercat capitalista. Al contrari, es dirigeix a les persones amb respecte, buscant captar la seva atenci\u00f3 sense intrusions.<\/span><\/p>

4. Veu la persona que ets<\/h3>

\"Waitala\"<\/p>

La comunicaci\u00f3 \u00e8tica et considera com una persona i no com una targeta de cr\u00e8dit<\/strong>. Una persona que t\u00e9 dubtes, pors, anhels i desitjos, que agraeix un\u00a0tracte proper, respectu\u00f3s i atent<\/span>. El m\u00e9s important no \u00e9s que compris molt, si no que trobis all\u00f2 que encaixa amb les teves necessitats i les del teu entorn.<\/p>

5. Et diu el que obtindr\u00e0s<\/h3>

\"\"<\/p>

La comunicaci\u00f3 \u00e8tica procura generar expectatives alineades al m\u00e0xim amb el que percebr\u00e0s, ni m\u00e9s ni menys<\/strong>. Si et venem fum, de qu\u00e8 ens serveix si sentir\u00e0s frustraci\u00f3 i no tornar\u00e0s? Si no expliquem suficientment ben el que t’oferim, per qu\u00e8 hauries de tenir inter\u00e8s?\u00a0La teva satisfacci\u00f3 radica a saber qu\u00e8 rebr\u00e0s, i rebre-ho tal qual.<\/span><\/p>

6. T’explica l’ess\u00e8ncia<\/h3>

\"Waitala\"<\/p>

La comunicaci\u00f3 \u00e8tica t’explica els\u00a0beneficis perdurables de les iniciatives, sense seduir-te amb ofrertes ganxo, que s\u00f3n passatgeres<\/strong>. Perqu\u00e8 \u00e9s m\u00e9s important connectar des del cor amb aquelles persones amb les qui comparteixes valors i interessos. El que perceps \u00e9s l’ess\u00e8ncia dels projectes; per tant serveix tant per avui com per dem\u00e0.<\/span><\/p><\/div><\/div>

7. T’exposa els detalls m\u00e9s \u00edntims<\/h3>

\"Waitala<\/p>

La comunicaci\u00f3 \u00e8tica exposa la situaci\u00f3 de les iniciatives des de dins, amb obertura, honestedat i transpar\u00e8ncia<\/strong>. No ens serveix solament explicar el m\u00e9s bonic. Tamb\u00e9 hem de parlar de com ens gestionem, d’on provenen els recursos, com els utilitzem, etc. \u00a0Si el que fem \u00e9s important, com<\/em> aconseguim fer-ho ho \u00e9s encara m\u00e9s.<\/span><\/p>

8. Treballa de dins cap a fora<\/h3>

\"Comunicaci\u00f3<\/p>

La comunicaci\u00f3 \u00e8tica es treballa primer dins de les entitats i despr\u00e9s es projecta cap a l’exterior<\/strong>. Que la comunicaci\u00f3 interna flueixi, sigui oberta, emocional i assertiva \u00e9s tan important com que ho sigui l’externa. Perqu\u00e8 el veritable canvi s’impulsa des de l’interior.<\/span><\/p>

9. S’obre al m\u00f3n<\/span><\/p>

\"\"<\/p>

La comunicaci\u00f3 \u00e8tica traspassa els l\u00edmits de l’economia social i solid\u00e0ria<\/strong>. Perqu\u00e8 aquesta sigui l’economia predominant, ens hem d’obrir al m\u00f3n: Expliquem-ho a els qui encara no han sentit parlar d’aquesta revoluci\u00f3! Perqu\u00e8 el missatge arribi, \u00e9s important fugir de l’endog\u00e0mia i els tecnicismes, i adoptar un llenguatge universal.<\/span><\/p>

Expliquem al m\u00f3n que hi ha una nova economia!<\/strong><\/h3>

Vols donar-nos el teu punt de vista?<\/h2>

Genial, la comunicaci\u00f3 \u00e8tica tamb\u00e9 es tracta d’aix\u00f2: de no pensar que tenim la veritat universal i obrir-nos al debat. Envia’ns els teus comentaris perqu\u00e8 reflexionem i evolucionem.<\/a><\/p>

Argumenta com si tinguessis ra\u00f3, escolta com si no la tinguessis.<\/h4><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Lamentablement la comunicaci\u00f3 \u201ctradicional\u201d no sempre es basa en l’\u00e8tica, per aix\u00f2 hi ha tanta gent que quan coneix Waitala ens pregunta: Qu\u00e8 vol dir comunicaci\u00f3 \u00e8tica? Aix\u00ed que hem decidit fer aquest manifest on t’ho expliquem tot. SEGUIR LLEGINT >>><\/p>\n","protected":false},"author":17,"featured_media":4602,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[112,113],"tags":[],"class_list":["post-2328","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacio-projectes-etics","category-valors-projectes-etics"],"yoast_head":"\nQu\u00e8 \u00e9s la Comunicaci\u00f3 \u00c8tica? | Waitala | Per a projectes amb valors<\/title>\n<meta name=\"description\" content=\"Comunicaci\u00f3 \u00e8tica. 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